Sunday, April 20, 2008

Chanel Building in Ginza (銀座)

Ginza is the center of luxurious shopping in Tokyo. Cartier, Tiffany's, Rolex, and Chanel are just a few of the stores on the main shopping street. Within the different displays and lights today I realized that the Chanel Building has a huge (i.e. covering all of the front of the multistorey building) screen. Having passed there more than a few times in the past it is quite a huge thing to miss but they managed to blend it so well with the background that it is very easy to miss if one does not look up. This time I made a small video of it - just 30 seconds long. The whole animation lasts much longer than that but you get the idea... It is one of the most harmonious uses of a screen on a building. The fact that it is in black and white makes it all the easier to blend in with the building.

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