Showing posts with label building. Show all posts
Showing posts with label building. Show all posts

Sunday, April 20, 2008

Chanel Building in Ginza (銀座)

Ginza is the center of luxurious shopping in Tokyo. Cartier, Tiffany's, Rolex, and Chanel are just a few of the stores on the main shopping street. Within the different displays and lights today I realized that the Chanel Building has a huge (i.e. covering all of the front of the multistorey building) screen. Having passed there more than a few times in the past it is quite a huge thing to miss but they managed to blend it so well with the background that it is very easy to miss if one does not look up. This time I made a small video of it - just 30 seconds long. The whole animation lasts much longer than that but you get the idea... It is one of the most harmonious uses of a screen on a building. The fact that it is in black and white makes it all the easier to blend in with the building.