Would you like a private room for an hour?

Here is a picture of a very interesting store I came across while visiting Akihabara （秋葉原）. The service they provide is renting you a room basically for up to 12 hours. You get all the amenities in the room - digital TV, DVD player, magazines to read and of course internet access. The store is open 24 hours a day so I guess one could also spend some of that 12 hours sleeping but there was no sign of whether or not they also provide you with a bed but I don't think they do. Still - this is something I see for the first time in my life. I guess there is a need for the service :)